Redtree offers wines that are fresh, fruit forward, and ready for immediate consumption. These California-designated wines strive to showcase the distinct characteristics of each varietal at an affordable price point to consumers. Together, these brands stand for quality and value. As Roy says, “At the end of the day, our mission is to offer consumers the opportunity to experiment with different varietals of high quality that are consistent and provide value at an affordable price point.” Cecchetti Wine Company was launched by wine industry veteran Roy Cecchetti and his wife Rachael in 2007. The company strives to produce consistent and approachable wines of excellent value from California, especially the emerging region of Lake County, AVA. With more than 20 years experience growing wine brands, including Pepperwood Grove, Roy Cecchetti knows what it takes to successfully bring to market new and innovative brands.

When launching Cecchetti Wine Company, Roy enlisted Bob Broman, who managed winemaking duties for him at Pepperwood Grove.

This experience allowed Bob to travel across California's vast wine regions nurturing grower relationships to ensure quality fruit sources. Bob's commitment to detail creates the backbone for blending stylistic wines that are approachable, consistent, a good value, and can be enjoyed any day of the week. Together Roy and Bob strive to show wine consumers that good wine does not always come with a hefty price tag.